Social media became a part of our daily lives. A lot of people use social media every day. They use social media to connect with their friends or just to kill some free time. This caught the attention of internet marketing professionals. They use social media to connect with potential customers more and more often. We could say that social media became a part of every marketing campaign. I have to point out that social media can be used in a lot of different way for marketing activities. Internet marketing professionals like to use Facebook and Twitter for their activities. These two social media platforms are the most popular. The most popular activity that they use is advertising. You can have ads on Facebook and promoted Tweets on Twitter. Both of the activities are becoming more and more popular. They are popular because with them you can easily target your potential customers. Social media is also used just as a communication channel for communicating with customers.